The New Brand wave 

Chakolas is a company build up from the dream  of a young entrepreneur, Paul Chakola to own and grow an enterprise that would support a lot of people , provide the community with a set of natural products that would lead them to a healthier lifestyle.His inspiration was his father Late Mr Chiriankandath  Chakola Pailoth Verghese who was a Guru of Kalari  and Kalari Chikitsa .The intention was well received by trade partners who provided support to the organization and above all the consumers who welcomed the ayurvedic  products with open hands. These consumers who realized the importance of Ayurveda and the the chemical free life that Chakolas advocates are the ardent admirers of the products that the company brought out.

The Changing World

Ayurvedic recipes were part of the Family legend and has been gifted by members of the royal families only whom had access to such pristine and exclusive texts from the ancient chronicles.

Theses scriptures or recipes were  discovered years back and the promoter whose enterprising spirit and ambitious mind converted it into a commercial enterprise ,thereby giving the common man access to such  coveted health practices.

Chakolas Brands

Chakola Ayurvedics were the first company in the country which introduced pure Ayurvedic forms in modern packaging. Essentially Ayurvedic produces are in 3 forms viz. Oil, Powder, Malts. World is still to discover or invent a method to change the forms of Ayurvedic practices. 100% Ayurvedic products cannot be converted into any other  form.. The Fairness face pack promoted by Chakolas is a wonderful product in oil form because it is the oil that has 100% absorption properties compared to almost 10% properties that any gels or creams promoted by the MNCs

The journey of Chakola Ayurvedics

The climb of Chakola Ayurvedics has been exceptional and magical . From a meager Rs.2.5 Lakhs in the first year of operation in 2002 , the figures touched a magical Rs.26 crores in 2 ½ years. With a media spent involving more than Rs.18 crores, the publicity exercises involved touched 52 different media including TV, Newspapers, magazines and event sponsorships. Besides the opportunity in India, such media exercises also brought international attention to its various products which saw exports to the regions like Middle East, Far East, Japan and Africa take form during this period. 

Lineage

Chakolas is a flagship company of MCV  group of companies which had a humble beginning in 1958 under the founder leader late Mr. M.C. Verghese. Empowered by his vision the MCV group has spread its wings into a multi- crore multi- faceted conglomerate employing a self motivated work force of 1200

Mr. Joy Varghese, the Chairman of Premier has always been a guiding light and a pillar of strength for chakolas. He as a patron continues to be the backdrop of the group.

Sister concerns

• Premier Footwear
• Premier Magic Cook
• PDL electronics
• Pappyjoe
• Dr. Toms International
• Premier Clocks and Watches
• remier Jewellery